PRIVACY POLICY
Your privacy is important to our brand. This privacy policy explains exactly what personal information we collect when you browse and shop on our website, how we use your data, who we may share data with, and the legal rights you hold over your personal information. We believe in full transparency around data practices so you can confidently make decisions while visiting our eyewear store.
When you create an account on our website, you provide personal identifiable information including your full legal name, email address, phone number, shipping address, and prescription details if you order prescription lenses. When placing an order, you submit billing information and payment details required to complete your transaction. We only collect information required to process your purchase, manufacture your prescription eyewear, ship your order, and send critical order notifications. We never collect unnecessary or extraneous personal information.
We primarily use your contact details for transaction-related communications. This includes sending order confirmations, payment receipts, shipping alerts with tracking links and delivery notifications, plus replies to your customer support emails. Prescription information is used solely to produce your custom lenses and will not be used for marketing purposes. If you voluntarily subscribe to our email newsletter during checkout or through our website signup form, we may send periodic marketing emails featuring new frame releases, seasonal sales, styling ideas, and exclusive offers for returning customers. You can unsubscribe from marketing emails anytime by clicking the unsubscribe link located at the bottom of each promotional email message.
We do not sell, rent or trade your personal data to third parties for their separate marketing campaigns. We share limited customer information only with trusted service providers who help run our online business. These partners include payment processors that securely handle your payment transactions, optical labs that manufacture prescription lenses, shipping carriers who require your delivery address to ship your eyewear, web hosting providers maintaining our online shop, and email service providers that deliver our transactional and marketing emails. All these vendors have contractual obligations to protect your personal data and use your information solely for services they perform for us.
Our website automatically gathers non-identifiable technical browsing data when you visit. This includes your device model, operating system, web browser version, IP address, website pages viewed, eyewear products you browse, items added to your shopping cart, and time spent on each page. We deploy cookies and similar tracking tools to save cart contents, maintain your account login status, remember browsing preferences, and analyze website performance. You can modify browser settings to block or delete cookies at any time. Blocking cookies may reduce website functionality and create checkout difficulties.
We collect aggregated anonymous analytics data to understand broad shopping trends on our store. Examples include which eyewear product categories attract the most visitors, average time spent on frame product pages, and marketing sources that bring new shoppers to our site. This aggregated data cannot identify individual visitors, and we only use it to refine our website layout, product selection, and customer shopping journey.
We implement standard industry security practices to protect your personal information from unauthorized access, accidental loss, alteration, or disclosure. All payment data transfers are encrypted. Access to customer information inside our team is restricted only to staff members who need the data to fulfill job responsibilities. Prescription data is stored with extra care and protected. We regularly audit our security processes. However, no internet data transmission method can be guaranteed fully secure, and we cannot promise absolute protection of information transmitted to our site.
We retain your personal data only for as long as necessary to meet the purposes outlined inside this privacy policy. Order records are stored so we can process returns, resolve order inquiries, satisfy tax and accounting obligations, and settle potential disputes. Prescription information will be retained for the period needed to manufacture your lenses and fulfill your order, then managed in accordance with optical data standards. After our required retention period ends, we securely delete or anonymize your personal information so it can no longer be linked back to you individually.
Depending on your country of residence, you may hold legal rights related to your personal data. Rights can include requesting a copy of data stored about you, requesting corrections for inaccurate information, requesting deletion of your personal data, and objecting to certain types of data processing. If you wish to exercise any of these rights, reach out to our customer service team with your request. We will respond following applicable privacy laws.
Our website may contain hyperlinks to third-party external websites. This privacy policy applies exclusively to our own online eyewear shop. We have no responsibility for data practices on external websites you navigate to via our links. We strongly recommend reviewing the privacy policy for any third-party website before submitting personal data there.
We may update this privacy policy occasionally to reflect business changes, updated legal requirements, or technology adjustments. When we implement meaningful revisions, we update the effective date at the top of this page and publish the revised policy on our site. Your continued use of our website after policy updates means you accept the revised terms. We recommend revisiting this page regularly so you stay informed of our current data practices.